Selected work
Paid campaigns, brand builds and content that earned its keep.
I'm Pika — a media buyer and digital marketer turning ad budgets into results across Malaysia and Singapore.
What I do
Meta, Google (Search, PMax, Demand Gen) and TikTok campaigns built to hit a target cost per lead. Backed by A/B testing and clean tracking.
GA4, GTM, Meta Pixel and Conversions API. I set up the tracking, then optimise against real data — not guesses.
From brand strategy and guideline books to the ads themselves. Built in Adobe and Canva.
Short-form content that's pulled over a million views. Written, shot, edited, published.
Paid campaigns, brand builds and content that earned its keep.
Case study — Paid Media
The client needed WhatsApp leads at a specific cost target. Early spend was coming in above budget, and message volume wasn't justifying the cost.
I ran the campaign end-to-end on Meta, built around systematic A/B testing — creatives against creatives, audiences against audiences — to find the combination that drove messages at the lowest cost.
| Metric | Before | After |
|---|---|---|
| Cost per lead | [start] | [at target] |
| Time to target | — | Under 1 month |
| Leads / month | [fill] | [fill] |
The lever was disciplined testing, not a bigger budget.
About
I'm a digital marketer with 4+ years across paid media, branding, design and content. These days I focus on media buying — currently managing around SGD 42,600 a month in ad spend across Meta, Google and TikTok, for clients in education, F&B, interior design and consumer devices.
I've worked both sides of marketing: the performance side — campaigns, budgets, cost per lead — and the brand side — identity, guidelines, content. That mix means I can build a campaign that converts and looks the part.
What I care about: numbers that move, brands that feel human, and work that earns its budget back.
Contact
Kuala Lumpur, Malaysia — working with clients across Malaysia and Singapore.
